Jan 10, 2023
OVERVIEW:
“Best known always beats the best product.”- Jodelle Yount
Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast, talks about Search Engine Optimization and how it can help you grow your business. In this episode, Jason shares his experience with SEO, several components you should take note of, and how his business has grown and reached more audiences because of it. Tune into this episode to hear about a special service Jason wants to offer to his loyal podcast listeners.
3 KEY POINTS:
- Aim to reach the top 5 in search rankings.
- Choose high-quality keywords and topics.
- Post multiple blogs with relevant keywords per week.
EPISODE HIGHLIGHTS:
- It is optimizing your clinic's website so various search engines can discover your website and rank it higher on searches.
- You want to get into the top 3-5 search rankings.
- Without SEO, to get people to your website, expect to pay a lot for ads, market yourself on social media, or rely on word-of-mouth referrals.
- Jason has gotten his course websites to rank in the top 5 search results for different key terms.
- The current recommendation is to have blog posts of no less than 500 words. The more words, the better, as long as they're high-quality keywords and topics.
- Ideally, you would want a blog or multiple blogs with relevant keywords and topics posted per week.
- Google has Web Crawlers, which are AI that go to every page on every website and scan the data in the website.
- When writing blogs, consider which text you format as Headings, as those are the tags targeted by Google when scanning pages.
- Onsite SEO is the easiest to control because you have full control - posting blogs and making sure tags are there.
- If you own or are considering owning a business, one of the key things is to test the market for their interest level.
- You can't duplicate content because Google tracks it and puts it lower on the search rankings.
TWEETABLE QUOTES:
“Search Engine Optimization can help get you free patients.” – Jason A. Duprat
“Focus only marketing only one or two high-profit, high-margin services, or something with a lot of existing traction.” – Jason A. Duprat
CONNECT WITH JASON DUPRAT:
LinkedIn | Facebook | Instagram | Youtube | Facebook Group
RESOURCES:
- Sign up for one of our free business start-up Masterclasses by heading over to https://healthcareboss.org/masterclass/
- Have a healthcare business question? Text me at 386-284-4955, or email me at podcast@healthcareboss.org and I’ll add you to my contacts. Occasionally, I’ll share important announcements and answer your questions as well.
- Do you enjoy our podcast? Leave a rating and review: https://lovethepodcast.com/hea
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