Dec 9, 2021
Jason A. Duprat, Entrepreneur,
Healthcare Practitioner, and Host of the Healthcare Entrepreneur Academy
podcast talks with Andréa Jones,
creator of the Savvy Social School and Host of the Savvy Social
Podcast. She shares tips for business owners on how to best utilize
social media and content, including how much time to dedicate to
both. She also dives into her strategies for building brand
awareness and engagement.
- Andréa learned about
entrepreneurship from her parents. She launched her first
blog in 2004 and started a YouTube channel in 2007.
- After graduating with a degree
in English Literature in 2012, she managed Marriott Hotel’s social
media platforms while working in hospitality.
- Andréa talks about her
transition from freelancer to business owner and the challenges she
overcame. She started her business in March of 2014 because she
wanted remote flexibility, as well as more time and
- She started out writing product
descriptions and Facebook posts for a client. She built out her
package offer and started pitching her social media services and
soon had recurring business.
- Her course was launched in 2017
and she transitioned the course to a membership model in
- Early on, her course focused on
training how to do Facebook posts, write content, and increase
conversion rates. Now, her training is focused on developing
leadership skills and increasing business profit.
- Andréa recommends spending one
hour per week for social media posting and 30 minutes per day for
engagement. Don’t get lost in the scroll!
- Focus on providing value,
showing up, and building thought authority.
- Jason and Andréa discuss the
pros and cons of joining a Facebook Group. One of the greatest pros
is fostering community through sharing versus
- Social media content that makes
people feel seen and not alone is not only popular, but it’s also
effective because it resonates with users.
- Constantly check your metrics
and adjust your strategy when necessary.
- It takes seven to 12
touchpoints to convert a prospect into a
3 KEY POINTS:
- Andréa first used social media
as an outlet and a way to reach out to other people who liked the
same things she did, and then she fell in love with the content
- As a business owner, you should
be conscious of how much time you spend on social media and
creating content. Focus on your products, services, and networking.
Teaching others is a way to constantly build yourself and scale
- The three types of content you
should utilize on your social media platforms include relating to
users, educating users, and providing prospects with an
“The most powerful way to grow
your social media platform is for people to share your content.
This is virality and it’s a winning strategy.” - Andréa
“Social media never sleeps!” -
“Compare yourself to yourself.”
- Andréa Jones
CONNECT WITH JASON DUPRAT:
LinkedIn | Facebook | Instagram | Youtube | Facebook Group
- Sign up for one of our free business start-up Masterclasses by
heading over to https://healthcareboss.org/masterclass/
- Have a healthcare business question? Text me at 386-284-4955,
and I’ll add you to my contacts. Occasionally, I’ll share important
announcements and answer your questions as well.
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