Dec 24, 2020
OVERVIEW:
Jason A. Duprat, Entrepreneur,
Healthcare Practitioner and Host of the Healthcare Entrepreneur Academy
podcast speaks with Mark Lack, an
expert on personal branding, the best-selling author of “Shorten
The Gap” and Host of ‘Business Rockstars.’ Mark discusses different
strategies for building a personal brand, creating online content
and finding ways to scale your business. He also talks about
Business Rockstars and his dedication to his craft.
EPISODE HIGHLIGHTS:
- Personal branding is changing
the narrative of sales and marketing.
- Mark invested in education for
seven years and learned from the top
people.
- Develop your online positioning
to build your personal brand and then monetize.
- Ask yourself: What problem do I
want to solve? How will I be the best? What’s my niche? How
will I show up differently?
- Produce online content to add
value and create goodwill.
- A key way to share content is
read books on topics you’re interested in and highlight key
takeaways with your customers. Afterwards, contact the author to
schedule an interview.
- Using the above content model,
book chapters become blogs and YouTube videos. Then, edit 60-second
clips from the video and share on social media.
- Bring the experts and their
expertise with your own spin on it - be a broker and a
facilitator.
- Your network is your net
worth.
- Business Rockstars is a media
company offering tons of content, including a talk show hosted by
Mark and focused on entrepreneurship.
- Mark plans to launch a new talk
show in 2021 utilizing Amazon, Netflix and
YouTube.
- Consistency and hard work have
been the keys to Mark’s success.
3 KEY POINTS:
- To become an entrepreneur, you
have to identify a problem, seek a market and create
transformative, value-loaded content. Begin with the basics - start
small, expand when needed and create content
consistently.
- Interviews are the easiest way
to create content. They allow you to expand upon existing topics by
being the broker of information and creating an expanding
connection with other creators.
- Always remember to monetize
your content. Reach out to sponsors, look into affiliates and use
the available online tools to expand your knowledge.
TWEETABLE QUOTES:
“You don’t need to be the
expert, you’ll eventually become the expert when people tell you
you are but in the meantime, just broker and facilitate.” - Mark
Lack
“You have to have blind faith.
You just have to know that if I do this for five years consistently
and I make the time, it will all pay off.” - Mark Lack
RESOURCES MENTIONED:
Mark Lack on LinkedIn: https://www.linkedin.com/in/markalack
Mark Lack on Facebook:
https://www.facebook.com/MarkLack777
Mark Lack on Youtube: https://www.youtube.com/user/1marklack
Mark Lack on Instagram: https://www.instagram.com/mark.lack/
Shorten The Gap Website:
https://shortenthegap.com/
Shorten The Gap on LinkedIn:
https://www.linkedin.com/company/shorten-the-gap?trk=public_profile_topcard-current-company
#HealthcareEntrepreneurAcademy
#healthcare #entrepreneur #entrepreneurship #branding
#personalbranding #onlinecontent #contentcreation
#valueadd