Oct 18, 2022
OVERVIEW:
Do what the other 99% aren’t doing.
Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast, talks about setting your products/services on a category of their own. In this episode, Jason shares some of his takeaways from Alex Hormozi’s “$100M Offers,” teaching us the foundation for charging premium rates and allowing your business to be a unique gem among the rest.
3 KEY POINTS:
- Analyze and anticipate your clients' problems.
- Create offers that solve those problems.
- Price your services at a premium rate.
EPISODE HIGHLIGHTS:
- Pricing your services as the cheapest is a race to the bottom.
- Avoid being in a commodity business. Grocery stores are one of the best examples of these. The profit margin in a grocery store is usually 3-5% which leaves zero room for error.
- If you price yourself under the competition, you're entering into the cycle of commodity markets, where each new competitor decreases their price in hopes of capturing a larger market share over time, which usually doesn't end well.
- To create an amazing offer, go back to what your client, student, or patient is coming to see you for, analyze every problem they could probably face, and create a solution for those.
- Jason's listening to Alex Hormozi's "$100M Offers" and taking notes on how to improve his businesses' offers and stay in a "category of one."
- Taken from the book, Jason explains the different tiers of
service you can provide:
- Do It Yourself - "We'll teach you, but you'll do it yourself."
- Done With You - A tier higher including a combination of what the client does and what's done for them
- Done For You - Everything is done for the client.
- By combining different varieties of services, the value you're giving becomes higher.
- If you package your solutions for your client’s problems, you are creating an incredible value proposition that you can charge far above what anybody else is charging.
- Stay tuned for a future episode where we talk about an equation explaining what you need to do to increase the value of your service.
- Also, stay tuned for exciting news about our upcoming giveaway.
TWEETABLE QUOTES:
"Go back to what your clients are coming to see you for, analyze every problem they could face, and create solutions for those." – Jason A. Duprat
"The more problems you solve, the more value they receive. The more value they receive, the more you can charge for your service." – Jason A. Duprat
CONNECT WITH JASON DUPRAT:
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RESOURCES:
- Sign up for one of our free business start-up Masterclasses by heading over to https://healthcareboss.org/masterclass/
- Have a healthcare business question? Text me at 386-284-4955, or email me at podcast@healthcareboss.org and I’ll add you to my contacts. Occasionally, I’ll share important announcements and answer your questions as well.
- Do you enjoy our podcast? Leave a rating and review: https://lovethepodcast.com/hea
RELATED EPISODES:
- #120: TACTICAL TUESDAY: THE DOWNSIDE OF LOWBALL PRICING
- #138: TACTICAL TUESDAY: THE BIGGEST MISSED OPPORTUNITY OF A LIFETIME
- #51: PAUL COYNE: SOLVE PROBLEMS, LEVERAGE ANALYTICS AND BUILD TEAMS
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