Oct 25, 2022
OVERVIEW:
To charge a premium rate,
You need to charge premium-quality service.
Jason A. Duprat, MBA, CRNA, Healthcare Practitioner, and Host of the Healthcare Boss Academy podcast, talks about increasing the value of your offer through the Value Equation. Continuing from last week’s topic on Alex Hormozi’s concepts, Jason discusses what the Value Equation is, how to use it, and how it can help your business be part of a category of one. Tune in to learn how to charge at a premium rate by providing premium-quality service.
3 KEY POINTS:
EPISODE HIGHLIGHTS:
TWEETABLE QUOTES:
"To get yourself into a category of one, maximize your perceived likelihood of achievement, and decrease the time delay, effort, and sacrifice." – Jason A. Duprat
“To be a category one, you have to provide a tremendous amount of value.” – Jason A. Duprat
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